Archive - Diagnosis: Marketing 🩺 📈

The AI Paradox: Why Your Customer & Investor Stories Need Two Different Scripts

Two audiences. Two priorities. The AI story investors love isn’t always the one healthcare buyers will buy. Here's how to tailor your AI narrative for…

Aug 13 •

Your Health Tech Marketing Needs Regulatory Risk Segmentation (Not Just Demographics)

What happens when your go-to-market strategy assumes regulatory uniformity in a world where it doesn't exist?

Aug 6 •

July 2025

Rural Hospitals Don’t Just Want Innovation. They Need Infrastructure That Pays for Itself.

Health tech companies have to rethink how they sell (not just what they sell), repositioning their products as core infrastructure that delivers value…

Jul 30 •

Healthcare's Geographic Divide: Where to Deploy Your Marketing Resources Now

Kentucky's looking at $12B in Medicaid cuts after the passage of the One Big Beautiful Bill while Texas faces different dynamics entirely. Here's how to…

Jul 23 •

The One Big Beautiful Bill Passed. Here's The Marketing Pivot Every Health Tech Company Needs to Make.

I've been putting off my newsletter for 2+ years. Here's why the One Big Beautiful Bill finally made me hit publish.

Jul 16 •

June 2025

Why Your Healthcare Sales Team Keeps Missing Their Number (Hint: It’s Not Them)

Your sales team doesn't have a closing problem. They have a coverage problem. 70% of their accounts aren't even ready to buy yet. Minimum. Your reps…

Jun 16 •

May 2025

Transform Your Health Tech Messaging with Value Proposition Canvas + Real-World Case Study

A clear value proposition isn't just nice to have. It's the difference between gaining traction and burning through your Series A funds with nothing to…

May 14 •

April 2025

Cracking the Differentiation Code: Why Messaging Trumps Product in Health Tech

What once made it easy to stand out is now challenging with increased competition. But building strong messaging doesn't have to be complicated.

Apr 25 •

November 2024

Engaging a 10-Person Buying Committee Through a 13+ Month Sales Marathon – What Traditional Health Tech Marketing Gets Wrong

Discover a strategic framework for navigating complex healthcare buying cycles, from mapping stakeholder dynamics to creating targeted content that…

Nov 25, 2024 •

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