About Diagnosis: Marketing 🩺 📈
The newsletter that helps health tech companies build revenue-driving marketing engines through strategic positioning, messaging and targeted buyer engagement strategies
I'm Heather Lodge, fractional CMO and founder of The Hybrid CMO. For the past 6 years, I've helped health tech and healthcare services companies plan, build and execute repeatable marketing strategies that actually work in our complex, regulated industry.
What You'll Get
Every issue delivers strategic insights you can use immediately:
Strategic pivots you need to make before your competitors figure it out
Battle-tested frameworks I use with my own clients for messaging, positioning, and go-to-market strategy
Policy breakdowns that translate regulatory changes into marketing opportunities
Market intelligence on funding shifts, consolidation trends and competitive moves
Real client case studies showing what works and what doesn't
Why I Started This Newsletter
After watching the One Big Beautiful Bill pass and realizing health tech companies must respond strategically, I knew there was a gap. Healthcare marketing is different: longer sales cycles, complex buying committees, regulatory constraints nd constant policy shifts that reshape entire markets overnight.
Most marketing advice doesn't account for these realities. This newsletter does.
Who This Is For
Health tech CEOs who need to understand how market changes affect their growth strategy
CMOs and marketing leaders in healthcare technology, digital health and health services
Business development professionals selling into healthcare organizations
Investors and advisors who need insights into health tech marketing trends
My Background
I help health tech companies navigate the unique challenges of marketing in healthcare. My clients range from Series A startups to established companies, and I specialize in:
Strategic messaging and positioning for complex healthcare buyers
Account-based marketing for health systems and hospital networks
Go-to-market strategy for regulated healthcare technology
Sales and marketing alignment for long B2B health tech cycles
Let's Connect
Have a specific challenge or question about health tech marketing? Reply to any newsletter or reach out:
Subscribe now to get strategic insights that help you stay ahead of the competition and make informed decisions that drive growth.
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